Our Care Home Values
When someone you love needs care, promises are not enough. Families need to know how a home will listen, respond and protect the person behind the care needs. At Esmere Gardens in Moreton-in-Marsh, our values shape the small moments that build safety, confidence and belonging.
What are Esmere Gardens’ care values?
Our values are summarised by the word IMPACT: Inspire Together, Make a Difference, Positively Appreciate, Apply Trust, Care Graciously and Transparent Leadership.
They guide how we speak with residents, involve families, plan care, support independence and respond when something changes. They are intended to be visible in everyday actions—not left as words on a wall.
Esmere Gardens supports older people with residential care, nursing care, dementia care and respite care in Moreton-in-Marsh.
Six values, one promise: the person comes first
Inspire Together
Residents, relatives and colleagues contribute ideas and learn from one another. Working together helps create meaningful activities, familiar routines and a community where everyone has something valuable to offer.
Make a Difference
Care is found in details: noticing a change, remembering a preference, making time for a conversation or helping someone enjoy an important part of their former routine.
Positively Appreciate
We recognise effort, progress and individuality. A sincere thank-you and thoughtful encouragement can help residents and team members feel seen, respected and confident.
Apply Trust
Trust grows through honesty, reliability and clear communication. We explain decisions, listen to concerns and treat personal information, choices and private moments with care.
Care Graciously
Kindness and dignity should be felt in every interaction. Support is offered respectfully, without rushing or talking over the person receiving care.
Transparent Leadership
Leaders set the tone through visible actions, open conversations and accountability. Families should know who to speak to and feel safe raising a question or concern.
Values families can recognise for themselves
A good care-home culture is visible in ordinary moments. When you visit, notice whether people are greeted by name, whether staff make eye contact, whether residents can make choices and whether the atmosphere feels calm rather than staged.
- Care plans shaped around individual needs, history and preferences
- Privacy and dignity during personal and clinical care
- Choice over routines, meals, activities and quiet time
- Clear, sensitive communication when needs or circumstances change
- Family involvement with the resident’s agreement
- Support that protects independence wherever safely possible
These principles reflect the CQC’s expectations for person-centred care, dignity and respect. We encourage families to check independent evidence and ask direct questions before deciding.
How our values support residents and families
Compassion matters most when it is supported by dependable systems, skilled people and honest information.
Care that can adapt
With residential, nursing, dementia and respite care available in one home, support can be reviewed as needs change, helping reduce avoidable disruption.
Health concerns taken seriously
Dedicated onsite private GP support is included within the all-inclusive approach, alongside nursing and care-team oversight.
Fees explained clearly
Our all-inclusive approach is designed to make everyday care and services easier to understand. Families receive a clear explanation before making a decision.
Visiting Esmere Gardens in Moreton-in-Marsh
Esmere Gardens Nursing Home
Stow Road, Moreton-in-Marsh
Gloucestershire GL56 0DS
01608 692222
We welcome residents and families from communities across the North Cotswolds and surrounding counties, generally within roughly 25 miles. Travel times vary, so please check your route before visiting.
- Moreton-in-Marsh
- Blockley
- Longborough
- Bledington
- Stow-on-the-Wold
- Upper Slaughter
- Lower Slaughter
- Bourton-on-the-Water
- Chipping Campden
- Broadway
- Shipston-on-Stour
- Chipping Norton
- Kingham
- Hook Norton
- Northleach
- Burford
- Evesham
- Stratford-upon-Avon
Our care home values: frequently asked questions
What are the values of Esmere Gardens?
Our IMPACT values are Inspire Together, Make a Difference, Positively Appreciate, Apply Trust, Care Graciously and Transparent Leadership. They guide everyday relationships, care decisions and communication.
What does IMPACT stand for at Esmere Gardens?
IMPACT is the first-letter acronym formed by our six values. It is a practical reminder that every interaction can have a positive impact on a resident, relative or colleague.
How do your values affect everyday care?
They encourage team members to listen, protect dignity, notice changes, communicate honestly, respect preferences and take responsibility. Care is then personalised through assessment and an individual care plan.
How are residents involved in decisions?
Residents are supported to express their wishes and make everyday choices wherever possible. When appropriate and agreed, relatives or representatives can contribute information that helps the team understand the person.
How do you protect dignity and privacy?
Personal care, health information and private conversations are handled respectfully. Team members should explain what they are doing, seek consent and avoid talking over or about a resident as though they are not present.
Do the same values apply to dementia care?
Yes. Dementia care particularly benefits from calm communication, familiar relationships, meaningful routines and respect for the person’s life history. Support is adapted to individual needs and abilities.
Can families be involved in care planning?
Family involvement is welcomed when the resident wants it or when it is appropriate under the person’s legal arrangements. Relatives can share valuable knowledge about routines, preferences, communication and history.
How will the home communicate if needs change?
The team aims to communicate clearly and sensitively, involving the resident and appropriate representatives. Clinical or care plans can then be reviewed according to the person’s assessed needs.
Does every resident have a personalised care plan?
Residents receive an assessment and personalised plan reflecting their care needs, risks, preferences and goals. Plans should be reviewed rather than treated as fixed documents.
How does onsite GP support reflect your values?
Dedicated onsite private GP support is included for residents as part of Esmere Gardens’ all-inclusive approach. It supports continuity, familiar oversight and timely discussion when health concerns arise.
What does all-inclusive care mean at Esmere Gardens?
It brings everyday care, accommodation and a range of regular services into one clearer package. The team will explain the current fee, inclusions and relevant terms before admission.
What should I do if I have a concern?
Raise it promptly with the team or home leadership so it can be understood and addressed. Transparent leadership means families should know who to approach and receive a clear response.
Are cultural, spiritual and dietary preferences respected?
These preferences should be discussed during assessment and care planning. The aim is to understand what matters to each resident rather than assume that everyone wants the same routines or experiences.
Can Esmere Gardens help with an urgent admission?
Short-notice or urgent admission may be possible depending on availability and whether the home can safely meet the person’s assessed needs. Call 01608 692222 to discuss the situation directly.
How can I see whether these values are genuine?
Visit the home, observe everyday interactions, ask specific questions and check independent evidence such as the CQC profile and family reviews. You can arrange a visit by calling 01608 692222 or using the contact form.
Independent information for families
These UK sources can help you compare care homes and understand what good care should include:
Come and experience the atmosphere for yourself
Tell us what is happening, what your loved one needs and what is worrying you most. We will listen, explain the options and help you decide whether Esmere Gardens feels right.